About › Our Approach
A system for change that holds.
One point of view, one method and one evidence base sit beneath every solution we build, custom or ready-to-run. This is how it works.
Our point of view
Every actor holds a lever.
Funding, policy and good intent are rarely what’s missing. Results shift when the people and organisations around a challenge each pull their lever, together.
A council’s waste results depend on households, venues, contractors and event organisers. A region’s economy depends on council buyers, local suppliers, funders and major projects. A workforce depends on managers, rosters, programs and pay.
So we work at the level of the whole ecosystem, and we start with what is already in place: the programs, spend and relationships a client already has, before adding anything new.
What makes us different
Built to work in the real world, and to keep working.
- 1
Whole-ecosystem, not single audience
Our Ecosystem Lever Map shows who holds which lever, what each already does and what is blocking them, so effort goes where it moves the whole system.
- 2
Behavioural science, applied at system level
Our Lever Diagnostic, built on peer-reviewed behavioural science that brings together 19 established models, shows what each actor needs (capability, opportunity or motivation) to change, not just one audience.
- 3
Make existing investment work harder
We test whether current programs and spend are valued and effective before recommending more, so clients get greater return from what they already fund.
- 4
Nothing starts from a blank page
Every solution is a tested kit of tools, guides and measures. Each engagement tailors the kit to the region, which lowers risk and cost.
- 5
Commercial reality designed in
Every pathway starts with a small, viable first step and grows from diagnostic to design to activate and sustain, within real budgets and procurement rules.
- 6
Built to transfer capability
Tools, training and benchmarks stay with the client and their partners, so results keep building after we step back.
The Luminair system
How our IP fits together.
One evidence base and one method sit beneath every solution we build, custom or ready-to-run.
Each layer is owned and developed by Luminair Systems. Methods, tools and solution names are our intellectual property.
Our method
The Holdfast Method™
Four phases that take a challenge from diagnosis to change that holds. Every solution and custom engagement follows them.
Investigate
Map the ecosystem: who holds which lever, what is already in place, and what limits capability, opportunity and motivation.
Output: Ecosystem Lever Map and baseline
Innovate
Co-design the highest-impact interventions with the people who will deliver them, using IAP2-aligned engagement.
Output: Priority Levers and pilot design
Integrate
Build what works into how the organisation and its partners operate: tools, processes, governance and partnerships.
Output: Tools, pathway and delivery model
Evaluate
Measure the shift, benchmark it against peers and feed the learning back into the system.
Output: Benchmarks, leaderboards and evidence
The science underneath
Our Lever Diagnostic identifies what each actor needs: capability, opportunity or motivation. Our Intervention Library matches the right type of intervention to that need, and our Enabler Set puts in place the rules, resources and partnerships that make it stick. All three are built on peer-reviewed behavioural science, and the phases align with recognised implementation-science stages.
Two ladders in every solution
One method, many systems
The same logic works wherever people hold the levers.
- WasteSecond Nature: households, venues, events and contractors
- EventsThe Wider Effect: council portfolios, organisers and suppliers
- WorkforceSignal: acquisition, retention and output across sites
- Local economyLocal Levers: funding, procurement and local supply
- InternationalA discussion paper for NEOM, Saudi Arabia, on behaviour change in complex public environments
How we deliver
A core team, a specialist network and research partners, organised around each engagement.
Every engagement draws the right mix from four groups. Who leads changes as the work moves through the Holdfast Method™, and capability passes to the client by the end.
Core team
Method, governance, quality and client relationship. Accountable from start to finish.
Specialist network
Subject experts by portfolio: events, waste and resource recovery, workforce, local economy, change.
Research partners
University collaboration and specialist advisors for research design, evaluation and peer review.
Client and partners
Council teams, businesses, organisers and suppliers who co-design the solution and keep it running.
- Evidence-led decisions
- Pilot-ready solutions
- Delivery-ready pathways
- Capability and capacity uplift
Let’s connect the dots
Bring us your challenge.
Start with an informal conversation. No defined scope or procurement process needed.