About › Us
Luminair Systems is a research, strategy and solutions company. Since 2015 we have designed solutions to complex, multi-stakeholder challenges for local, state, federal and international government and the organisations around them, using a system we built for exactly that: the Holdfast Method™.
What we do
For wicked problems with no ready answer. We diagnose the system, design the solution with the people who will deliver it, and pilot it before it scales.
Second Nature, The Wider Effect, Signal and Local Levers: our method, already designed, developed and piloted for challenges councils, government and business share.
We bring the organisations using each solution together, with shared benchmarks, peer learning and pooled resources, so every region gets more from every dollar.
Leadership and governance
Founder and Chief Executive Officer
Stefanie is the architect of the Holdfast Method™ and of the solutions built on it: Second Nature, The Wider Effect, Signal and Local Levers. Her focus is turning international best practice in behavioural science into systems that councils, government and business can adopt, run and sustain.
With nearly 25 years in and around councils, including regional and remote communities, she knows how government works in practice: policy, procurement, governance and assurance. Through Luminair Systems she designed and led Brisbane’s Major Events Strategy, led the Queensland Event Waste Pilot across events with more than 200,000 attendees, restructured a regional council’s events function, and has led more than 500 stakeholder engagements to the IAP2 standard.
Independent advice on strategy, governance and growth as Luminair Systems scales its solutions.
Independent international and university expertise that strengthens the evidence behind our methods and solutions.
Fiona has chaired the development of ISO 20121, the international standard for event sustainability management, since 2009. She is CEO of The Pavilion for People at the UN climate conferences, founded Positive Impact, a community of more than 2,000 event professionals in 60 countries, and has advised major events from bid stage to legacy.
Based in the United Kingdom. Advises in a personal capacity, not on behalf of ISO.
Team and collaborators
Senior specialists drawn from major events, waste and resource recovery, infrastructure, government procurement, change, franchising and multi-site operations, each working across the solutions where their expertise counts.
Major event sustainability and legacy
Stephanie has 20 years in sustainability leadership. She led the FIBA Women’s Basketball World Cup 2022 to carbon neutral and was Sustainability Lead for the ICF Canoe Slalom World Championships Sydney 2025 legacy framework, after senior roles at SUEZ, George Weston Foods and CHANEL.
Waste, resource recovery and operational sustainability
Keiran has more than two decades helping councils and operators deliver waste, resource recovery and circular economy projects: procuring services, securing funding and approvals for infrastructure, and building strategies that stand up commercially.
Feasibility, business cases and cultural strategy
Lung specialises in strategy, policy and business cases. He has led business case development and oversight for almost $2 billion of funded civic and cultural infrastructure and industry initiatives, including at Creative Victoria and Arts Queensland, and began his career in screen and events.
Behavioural engagement and change
Laelene has more than 25 years designing communications and engagement programs that change what people do. She has led change communications for complex, multi-year transformations and built engagement and retention programs grounded in customer research and experience design.
Governance, procurement and transformation
Mary has more than 25 years across government and industry. As Queensland Government Chief Procurement Officer she led procurement reform across about $20 billion of annual spend and 19 departments, and she now holds independent chair and committee roles in local government governance and risk.
Franchising specialist
Former Interim CEO and Advisory Board Chair of the Franchise Relationships Institute, specialists in the psychology of franchising. As General Manager of HR Coach, she built a licensed HR consulting network under the Franchising Code, including its licensing model, franchise agreements, disclosure and accredited training.
Multi-site operations and teams
Former McDonald’s restaurant owner and multi-franchise operator, with hands-on experience running multiple locations, systemising operations and leading large operational teams. He brings the operator’s view to every pilot.
How we operate
Next
Let’s connect the dots
Start with an informal conversation. No defined scope or procurement process needed.