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It’s time to stop viewing public spend as a sunk cost. Recent 2025 macro-data suggests public investment can be a remarkably effective engine for growth-returning multi-fold output over the long run, in some cases approaching ~9x the initial spend.

This case study shows how Luminaire applied international behaviour change economics to inform future interventions in complex public environments in the UAE. Through a structured discussion paper, Luminaire translated global best practice into a pilot-ready framework to support evidence-led innovation and decision-making.

This case study shows how Luminaire designed an intervention-ready measurement baseline for a state government statutory authority. Through original research and IAP2-aligned engagement, Luminaire aligned venues and suppliers around metrics that matter — strengthening governance and enabling future pilots and improvement initiatives.