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Illuminating the Future: Luminair's Top Event Trends


Even though our pre-covid event expectations have been forever disrupted, it's made way for the acceleration of some seriously innovative event concepts and trends. Our urge to connect, experience and celebrate remains, but in a pandemic-restricted world we are taking a breath and reflecting on how we might embrace technology and reimagine event strategies for the new world.


As part of our strategic work in the events space, we are both exposed to, and active contributors to a wealth of event information. This month we’ve identified the three R's of current event trends that we believe will continue to emerge.


Luminair's Top Event Trends


1. REIMAGINED 💡 Event Experiences

Between live stream music, socially distanced concerts and technology developing new ways to entertain, including:

  • SOCIALLY DISTANCED CONCERTS: Such as our very own Australian Busselton’s Good Day Sunshine festival in 2020 or the concept of an entire socially-distanced pop-up venue, being the Virgin Money Unity Arena.

  • BUBBLE-BALL CONCERTS: Yes, you read correctly. Google: Bubble Concert Flaming Lips.

  • DRIVE-IN CONCERTS: Such as the “New Live! Experience” in Jarkarta, Livenation’s event “Live from the Drive-In” and even the world’ first ever Tuk Tuk Festival in Thailand.

  • IMMERSIVE EXPERIENCE SEATED CONCERTS: With examples including Underscope and the Gaite Lyrique in Paris.

  • VIRTUAL REALITY EVENTS: With the future of live music looking a little uncertain, there has been a rise in the virtual reality concert experience space. Examples include Jadu, a social hologram app allowing fans to place holograms of their favourite artists in their room and also Noys Vr, a new platform that allows artists and fans to co-create concerts virtually in the venue they want! Fans can interact with each other and move in the venue. Then of course there’s our Queensland and Australian VR innovators.

2. REALIGNMENT 📊 of event impact evaluations

As we would all be aware, a substantial component of the economic impact calculations for events, are derived from the value of event visitors (i.e. Visitors that arrive in your region, specifically to attend your event).


Historically, a higher value has been attributed to inter-state and international visitors… but what happens when the borders close? Or that visitation decreases; as a result of hybrid event formats (i.e. Online attendance options, in addition to in-person)


Technically, the value of an event can decrease; as a result of a decline in economic impact potential but there are new innovations on their way!


3. RISE ♻️ of sustainable events

There is also a shifting tide of event organiser and attendee expectations. One where the UNSDGs, sustainability and sustainable development is an expectation of what is becoming a standard way to do business. In 2019 only 11% of Australian respondents were actively taking steps to improve the environmental sustainability of their events compared to a whopping 72% in 2020.


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